Massive Supercars-themed billboard to take over the Heysen Tunnels
Read about What's On at OTR SuperSprint
ADELAIDE-BASED motorsport fans will be left with no doubt about where South Australia’s home of Supercars is when they get on the roads this April.
The Bend Motorsport Park has unveiled plans for a massive new billboard on the South Eastern Freeway that literally turns the Heysen Tunnels into a pair of giant Supercars’ exhaust pipes, ahead of this year’s OTR SuperSprint on May 7-9.
The event, one of the biggest ever held at the award-winning facility, will be the only Supercars round held in South Australia this year.
The 20-metre-high structure showcases the fact that The Bend is just an hour up the freeway from the city – naturally with a petrol head theme.
The Heysen Tunnels are an iconic part of Adelaide road infrastructure with nearly 50,000 cars using them daily. The tunnels recently celebrated their 21st birthday, with the massive new billboard set to be add an iconic chapter to what was one of South Australia’s largest ever infrastructure projects at the time.
It is the first time that the tunnels will have ever been used for such a promotion.
“One of the biggest factors in promoting motorsport at The Bend is showcasing to fans that this incredible venue is only an hour up the freeway from the heart of the city,” said The Bend’s Marketing Manager, Michael Rossi.
“There’s no better way to showcase that with an impressive structure that will be instantly iconic - and remind every single one of the 50,000 people passing through the tunnels each day that this world-class motorsport facility is in their backyard.
“It’s a core element of us building towards a massive OTR SuperSprint at The Bend this May 7-9.
“We’re proud to be the first entity to work with the department of planning, transport and infrastructure to utilize what is an incredible asset.
“And given there are roadworks on the freeway at the moment, the construction won’t adversely impact traffic either.”
Construction work on the gigantic billboard, which spans more than 35 meters and six lane of freeway standard road, will commence on April 2.
Get Tickets: https://www.thebend.com.au/otr-supersprint-tickets