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The Bend inks multi-year partnership with Summit Racing Equipment

Wednesday September 13th

The Shell V-Power Motorsport Park has signed a multi-year agreement across its main motor racing circuit and Dragway with US after-market automotive giant Summit Racing Equipment.

Summit has been a regular name in Australian Drag Racing in recent times, primarily through its support of the Summit Racing Sportsman series.

In a strategic move for the brand Summit will stretch its support across both the motor racing circuit and the Dragway with a focus on supporting competitors across both precincts with high-quality products and service. In a win for those at the venue, Summit will endeavour to work with The Bend to provide participant-only specials before and after events throughout the partnership.

Summit proudly takes up significant signage space on The Bend’s redesigned main straight with each sponsor emphasised by the consistent 20-metre blocks separated by The Bend orange dividers. Over at the Dragway, the brand will own naming rights to a lane as well as extensive signage and a place on the timing slips that drag racers will hopefully be pleased to receive following their run.

Jim Greenleaf, Motorsports & Events Manager Summit Racing Equipment:

“As the World’s Speed Shop, Summit Racing Equipment is excited to continue our support of Australian sportsman drag racing. The decision to partner with The Bend and sponsor the Drag Racing Track Championship was an easy one,”

“It is a world-class facility, and we are proud to have the Summit Racing Equipment logo featured at the track. When I visited The Bend in 2017, construction on the road course had just begun. Today, there is something for every enthusiast. I look forward to visiting again in the future so I can experience it first-hand and meet the participants and spectators who trust Summit Racing Equipment to deliver the performance parts and accessories they need.”

Alistair MacDonald, CEO Shell V-Power Motorsport Park:

“We are ecstatic to be partnering with an international automotive brand in Summit Racing Equipment and look forward to working with them into the future as we launch our new facility.”



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