AirTouch announced as the naming rights partner for the 500 at The Bend

‘AirTouch announced as new naming rights partner of the new 500 at The Bend’

AirTouch was today announced as the new naming rights partner of the AirTouch 500 at The Bend. AirTouch is Australia’s leading smart air conditioning control and smart home platform, proudly developed at the Polyaire Head Office in Adelaide. 

The partnership with The Bend brings together two world-class brands, born in South Australia and driven by a shared global outlook. The new naming rights partner welcomes in a new era of supercars racing at The Bend with the dream of hosting an Enduro round now a reality. As the only Enduro round outside Bathurst it is expected that The Bend will host over 50,000 people and 3,000 campers across the weekend.

The Hon. Zoe Bettison, Minister for Tourism, is thrilled that that a global company based in Adelaide is supporting regional tourism through today’s announcement.

Hon Zoe Bettison, Minister for Tourism:

“It’s fantastic to see a global company, proudly based right here in Adelaide, getting behind one of South Australia’s most significant regional events.

The AirTouch 500 at The Bend will drive tens of thousands of visitors into the Murray River, Lakes and Coorong, boosting local tourism, hospitality and the wider economy. It’s a brilliant showcase of South Australian innovation and our capacity to deliver world-class motorsport experiences. It’s especially exciting to see an Adelaide-based company investing in regional tourism and helping bring the dream of an Enduro round at The Bend to life. 

Events like this put our state on the global stage and bring real benefits to regional communities”

The AirTouch 500 at The Bend will include 3 days of Supercars action from the 12-14 September culminating with a 500km race on Sunday.  The circa $200m world class sports and entertainment venue located near Tailem Bend will not only host Supercars but earlier it was announced that a round of the FIA TCR World Tour will also be held over the weekend, welcoming 7 global manufacturers to the event and South Australia.

South Australian driver Nick Percat will be racing for Matt Stone Racing and says while it is always exciting to race at the home track, the extra elements that are involved in an enduro race will make it even more interesting.

Nick Percat, Supercars Driver for Matt Stone Racing:

“I’m looking forward to going there because it is something different and it's obviously a world-class venue, so I’m hoping having it as an endurance venue, it puts on a good show for Supercars,” he says. Pit stops will be even more crucial than in the past, as drivers and co-drivers swap while the race goes on.

Shane Howard, CEO Supercars:

“It’s exciting to have The Bend open the Enduro Cup in 2025. With the Championship on the line and the first endurance race of the year, it’s going to play a critical role in shaping this year’s title fight. The Bend is a world-class circuit, and we hope fans get behind the event and enjoy what’s set to be a thrilling weekend of Supercars racing.”

Dr Sam Shahin, Managing Director of The Bend:

AirTouch is one of the most innovative home automation systems in the world. I am proud to have the opportunity to work with a progressive business that shares our passion for motorsport. We will work hand in hand with AirTouch to deliver an epic spectacle in September; The AirTouch 500 promising to be another exciting instalment of 3 full days of entertainment, on and off the track.

Aemel Nordin, Managing Director of Polyaire: 

“AirTouch and The Bend are both world-class brands, proudly built in South Australia with a global outlook. Developed by Polyaire, AirTouch represents the next generation of smart home innovation. Motorsport is a personal passion, and so is this state – so it’s a real privilege to partner with The Bend for the Supercars enduro series. We’re thrilled to put the AirTouch name behind the AirTouch 500 at The Bend and help deliver a spectacular weekend of racing.”