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Holden's Final Roar Tribute to Celebrate Iconic Brand at OTR SuperSprint

Updated: Apr 23, 2021

Final Roar Registrations:

HOLDEN owners from across Australia are being invited to celebrate the brand’s remarkable motoring and motorsport legacy in South Australia at this year’s OTR SuperSprint at The Bend Motorsport Park (May 7-9).

The Bend, in conjunction with General Motors Australia and NZ (GMANZ) and the History Trust of South Australia’s National Motor Museum in Birdwood, are inviting car owners to participate in the ‘Final Roar’ Holden tribute that will farewell the brand from the Supercars Championship before Commodore is replaced with Camaro in 2022.

The Bend represents the perfect location for the tribute given Holden’s long links to Adelaide and the state of South Australia.

The 2021 Final Roar tribute is being fully supported by GMANZ, the brand actively involved in the planning and execution of what is sure to be one of the biggest and most visible Holden tributes in Australia this year.

The Final Roar will commence at the National Motor Museum in the Adelaide Hills before travelling in convoy to The Bend Motorsport Park on Saturday, 8 May.

Some of Holden’s most significant cars have been on display at the National Motor Museum since December 2020 as part of the Holden’s Heroes exhibition, making the location the perfect kicking off-point for the convoy.

After departing Birdwood at 8am, cars will arrive at The Bend in time for Supercars practice on Saturday morning as Holdens compete in the Australian Touring Car / Supercars competition for the final time in South Australia.

All participants will receive Holden show bags on arrival at The Bend and will be given exclusive use of the Turn 17 grandstand for the day – the area to be renamed ‘Holden Heaven’ for the weekend. Holden owners are encouraged to fill their cars with families and friends and come decked out in their best Holden gear to show support for the brand.

The area behind Turn 17 will become a dedicated parking area for the participating cars, allowing event goers to get up close and personal with each of the cars involved throughout the day.

The Bend is offering a $100 two-for-one single day (a single, two-day grandstand ticket retails for $150) access pass for those entering tribute, which includes the Grandstand access on Saturday, 8 May.

The circuit shuttle buses will also allow broad access to all spectator areas of The Bend throughout the event.

A select range of unique Holdens will also take to the track on Saturday afternoon as part of the on-track entertainment package assembled for this year’s OTR SuperSprint. The parade is not a public event and the selection of cars has been curated by National Motor Museum and General Motors.

Holden owners interested in taking part can register their interest and lodge their entry at now.

Holden has had a long and successful history of competing in Australian Touring Car / Supercars Championship events in South Australia, winning 50 races at four different circuits.

Peter Brock was the first to win for the Lion in their home state, taking the Touring Car round at Adelaide International Raceway in 1973 driving a Holden Dealer Team Torana XU1. Their most recent win came last year via Shane van Gisbergen, who won Race 26 of the 2020 Supercars Championship in the first of two rounds held at The Bend.

Holden’s local record includes 14 Adelaide 500 victories and three wins at The Bend Motorsport Park since the first OTR SuperSprint event held in 2018.

Sam Shahin – Managing Director, The Bend Motorsport Park

“After the events of last year forced us to run a scaled-back version of our planned Holden tribute in 2020, we are really looking forward to making the 2021 edition the biggest we can possibly make it. It’s what the heritage of the brand and its local relevance, especially, deserves.

“With the support of General Motors Australia and NZ and the History Trust of South Australia’s National Motor Museum, we’re calling on everyone with a Holden sitting in their garage to get involved and help us send off the iconic brand in style.

“Holden is such a key part of the history of Touring Car racing in South Australia and this will be the best possible way to recognise the brand’s importance to the state and to the sport.”

Marc Ebolo – Managing Director General Motors Australia and NZ

“Holden holds a special place in the hearts of many South Australians. That’s why we’re particularly pleased to be able to partner with The Bend Motorsport Park and the OTR SuperSprint event to launch the Final Roar tribute to the marque.

“Some of our most significant cars are on display at the National Motor Museum at Birdwood – so it’s certainly a fitting location to send off the Final Roar convoy.

“As Holden signs off from 70 years of Touring Car and Supercars competition, I’d like to wish all of the Holden teams every success for the balance of the season. It would be a fitting tribute to mark the end of the Holden racing era with a championship victory – before we move forward to the next exciting era when Camaro joins the Supercars grid in 2022.”



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